Milestones
From a single sketch in 2022 to a 50+ design portfolio today—our rise has been anything but ordinary.
Every milestone marks a leap forward in design, innovation, and global reach. Explore the pivotal moments that shaped EYEGUAR into what it is today: a bold, independent force rewriting the rules of high-fashion eyewear.
This timeline is more than a history—it’s a preview of what’s next.
Timeline
2022
October: Founder sketches 30+ designs in a single day.
November: Head of Visual Design joins, transforming early sketches into 3D renders.
2023
July: Partnership established with a high-end eyewear manufacturer in Shanghai.
August: Blueprint of the ‘Shinigami’ shades finalized by the design team.
October: First ‘Shinigami’ prototype arrives in Zurich.
November: Production of 600+ ‘Shinigami’ shades begins.
December: ‘VS’ brand logo finalized.
2024
January: Partnership with Sulser Logistics in Switzerland established.
March: Brand identity strengthened with first professional photoshoot in Switzerland.
May: Transitioned to Shanghai fulfillment center to enhance quality and global reach.
July: Online shop and affiliate system launched.
August: Blueprint for second design ‘Elvira’ completed.
December: A/B marketing campaign launched to optimize customer acquisition.
2025
January: Rebranded to EYEGUAR shifting from retail to wholesale and licensing.
February: Invited to MIDO 2025 in Milan, Italy.
June: 100+ concept design portfolio completed.
July: New EYEGUAR website completed.
September: 50+ validated designs, enabling 5000+ SKUs.
November: Goldman Sachs M&A link secured.