Milestones
From a single sketch in 2022 to a 100+ design portfolio today—our rise has been anything but ordinary.
Every milestone marks a leap forward in design, innovation, and global reach. Explore the pivotal moments that shaped EYEGUAR into what it is today: a bold, independent force rewriting the rules of high-fashion eyewear.
This timeline is more than a history—it’s a preview of what’s next.
Timeline
2022
October: Founder sketches 30+ designs in a single day. November: Head of Design joins to bring the sketches to life through 3D renders.
2023
July: Partnership established with a high-end eyewear manufacturer in Asia.
August: Blueprint of ‘Chaos’ finalized by our design team.
October: First sample of ‘Chaos’ arrives in Zurich. November: Production of 600+ Chaos shades begins. December: ‘VS’ logo and ‘VRAG’ lettering finalized.
2024
January: Partnership with Sulser Logistics in Switzerland established.
March: First photoshoot held in Switzerland.
May: Official registration of Vrag Shades as a sole proprietorship in Zurich.
July: Online-shop and affiliate system launched.
August: Blueprint for the second design ‘Elvira’ completed.
December: Launch of marketing campaign.
2025
January: Rebranding to EYEGUAR.
February: Invitation to MIDO 2025 in Milan, Italy.
June: 100+ design portfolio completed.