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Privacy Policy

Last Updated: July 26, 2026


This Privacy Policy describes how EYEGUAR ("we," "us," or "our"), operating from Zurich, Switzerland, collects, protects, uses, and safeguards ("processes") your personal data when you interact with our digital ecosystem, purchase our pieces, or engage with our B2B and licensing services ("Services") via eyeguar.com.


At EYEGUAR, uncompromising discretion and the protection of your digital autonomy are core tenets of our brand philosophy. If you do not agree with the practices outlined below, please discontinue the use of our platform. For any inquiries regarding your data, contact us directly at info@eyeguar.com.


1. Data Collection Framework


We strictly limit data collection to assets necessary for delivering an exceptional luxury experience, managing our hyper-exclusive global inventory, and securing our intellectual property.
Information You Provide Directly

  • Client & B2B Profiles: Full name, corporate or personal email address, phone number, secure billing and verified delivery addresses.

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  • Bespoke & Transactional Data: Financial metadata required to process secure transactions, high-value asset allocations, and non-refundable downpayments for our custom or Trinity Series orders. We do not store raw credit card numbers; all transactions are executed via encrypted, certified PCI-DSS compliant gateways.

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  • Cryptographic & Ledger Identifiers: Internal serial numbers, digital tokens of authenticity, and blockchain or ledger records linked to your specific numbered frame under the Swiss Verification Protocol.

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  • Corporate Correspondence: Data exchanged during secure B2B negotiations, licensing applications, or portfolio reviews.

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  • Information Collected Automatically

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  • Technical Identifiers: IP address, browser architecture, operating system, and device metrics.

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  • Behavioral Diagnostics: Interaction patterns with our 51-design digital showroom, duration of gallery views, and referral parameters.

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  • Geographical Context: Coarse localization derived from your network infrastructure to deliver appropriate regional legal frameworks and currency settings.

 

2. Legal Basis & Purpose of Processing


In strict compliance with the Swiss Federal Act on Data Protection (FADP/nDSG) and, where applicable, the European General Data Protection Regulation (GDPR), we process your information based on the following pillars:

  • Contractual Execution: To process bespoke structural orders, manage wholesale distributions, enforce the finality of limited master batch deployments, and execute secure international shipping protocols.

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  • Legitimate Corporate Interest: To defend our intellectual property rights against digital piracy, protect our 3D physical molds and render assets from unauthorized reverse-engineering, monitor platform stability, and curate highly exclusive retail experiences.

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  • Explicit Consent: For tailored, non-intrusive communications regarding upcoming collection drops or private acquisitions.

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  • Statutory Compliance: To adhere to Swiss corporate governance, anti-money laundering (AML) frameworks for high-value assets, and fiscal reporting mandates.


3. Cookies & Sophisticated Tracking Technologies


EYEGUAR utilizes refined data-gathering mechanisms and cryptographic cookies to optimize interface navigation, maintain secure user states, and analyze the resonance of our visual assets. You retain full autonomy over these configurations and can restrict or delete tracking protocols at any time through your sovereign browser infrastructure. Detailed parameters can be reviewed in our dedicated Cookie Policy.


4. Data Sharing & Third-Party Architecture


EYEGUAR will never sell, lease, or commercially trade your personal or corporate data to external entities. Transmission of data occurs strictly under rigorous confidentiality agreements with certified service providers:

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  • E-Commerce & Ecosystem Hosting: Wix.com Ltd. acts as our primary cloud infrastructure partner, providing secure hosting, databases, and structural firewalls under sovereign data processing agreements.

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  • Secure Logistics Custody: Identity and delivery metrics are securely shared with premium armored transit partners (e.g., Malca-Amit) exclusively to facilitate secure handover and physical scan authentication under our Swiss Verification Protocol.

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  • Analytical Verification: Wix Analytics and Google Analytics are deployed to monitor macro-level platform traffic without exposing individual client identities.

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  • Legal & Corporate Reorganization: In the event of a structural acquisition, merger, or licensing consolidation by luxury conglomerates (e.g., Kering Eyewear, EssilorLuxottica), data assets will remain bound by the non-disclosure boundaries of this policy.


5. Advanced Cryptographic Security


To preserve the absolute privacy of our HNWIs and global enterprise partners, EYEGUAR implements state-of-the-art defensive protocols:

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  • Transmission Security: Complete SSL/TLS encryption layers secure all data moving across our ecosystem.

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  • Financial Integrity: Strict execution via PCI-DSS Level 1 certified networks.

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  • Provenance Security: Private digital ledgers that house the unique cryptographic laser signatures embedded within each individual physical frame, preventing unauthorized duplication or return fraud.

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  • IP Protection: Real-time network monitoring to detect and block unauthorized digital extractions of our 3D renders or conceptual sketches.


6. International Data Transfers


As a global avant-garde design house, data processed in Switzerland may be securely mirrored or accessed via international infrastructures (including the US and EU) through our hosting provider, Wix. All cross-border transfers are anchored by Standard Contractual Clauses (SCCs) and robust data protection frameworks to guarantee a level of security equivalent to Swiss legal standards.


7. Your Digital Autonomy & Legal Rights


Depending on your geographic location (specifically under Swiss nDSG and European GDPR), you hold the following unalienable rights regarding your data:

  • Right of Access & Portability: The right to request a full transcript of your processed data assets.

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  • Right to Rectification: The right to amend inaccurate or incomplete personal or corporate profiles.

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  • Right to Erasure ("Right to be Forgotten"): The right to mandate the absolute deletion of your data from our active systems, provided it does not conflict with mandatory Swiss statutory preservation laws (e.g., financial bookkeeping records, transaction logs for limited editions, or cryptographic anti-fraud entries).

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  • Right to Restriction & Objection: The right to instantly revoke consent for digital lookbook updates or analytical processing.

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To execute any of these provisions, contact our data desk at info@eyeguar.com.


8. Corporate Governance & Values


EYEGUAR operates at the intersection of radical artistic expression and strict ethical execution. We enforce a zero-tolerance policy against any form of discrimination or exclusion. Our manufacturing partnerships, technological integrations (including advanced engineering nodes in Shanghai), and corporate alignments are held to the highest global standards of social responsibility, sustainability, and human dignity.


9. Age of Maturity


The content, acquisitions, and services within the EYEGUAR ecosystem are tailored exclusively for individuals who have reached the age of majority in their respective legal jurisdictions.


10. Corporate Legal Structure & Contact


For all institutional data inquiries, legal notifications, or privacy assessments, please communicate directly with our corporate desk:
EYEGUAR
Zurich, Switzerland
Corporate Email: legal@eyeguar.com
UID / VAT Number: CHE-400.509.530

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